382 Central Park West
Apt. 10H
New York, NY 10025
H: 212-531-1051
M: 646-221-1122
ALEXGOLDEN.COM

I am a digital media professional with over 15 years of experience in product management, web/digital development and marketing/content-driven online strategy with a particular emphasis in sports, entertainment and e-commerce. I have a proven management record with up to five direct reports at current and past positions, producing a top-level digital product at brand-name, consumer-oriented Web destinations under time-sensitive deadlines.

     >>> Product Development Portfolio: email me for the URL

EMPLOYMENT
Synapse Group (subsidiary of Time Inc.), Stamford, CT - September 2012 to November 2012

Web Product Manager - AmericanFamily.com, now defunct

    MISSION:
  • Defined the vision and strategy for products, features and enhancements to Sweepstakes vertical
  • Created and drove business/product requirements working in tight-knit, cross-functional teams
  • Sourced, established partnerships for new or additional content/functionality partners
  • Partnered with marketing and internal/external partners to drive traffic and grow engagement
  • Performed routine competitive benchmarking analysis for product/feature discovery
  • Partnered with internal resources to conduct feedback surveys and usability testing
  • Worked with QA to review and provide feedback on use cases and guide testing process
  • Developed relevant KPI's to measure success and communicate performance

  • RESULTS:
    AmericanFamily.com was defunded and shut down by parent company in November 2012.

 

CONCACAF (www.concacaf.com), New York, NY - March 2010 to September 2012

Digital Product Manager -

    MISSION:
  • Oversaw digital product and marketing platforms (web, mobile, video, social media and gaming)
  • Developed and optimized branded content channels for CONCACAF Champions League and Gold Cup tournaments; funneled users into CONCACAF TV Network
  • Documented product development experience to architect, scope, and deliver digital projects
  • Defined User Experience through A/B and Multivariate testing and usability experiments
  • Defined budgets and schedules to execute deliverables within time-sensitive deadlines
  • Product lead over IT, multimedia, photo and design teams, in-house and offshore
  • Created acceptance criteria to guide projects through QA and testing pipelines
  • Tracked and reported Omniture online metrics to meet internal milestones

  • RESULTS:
  • SEO: Organic keyword campaigns tripled CTR in 2010; doubled in 2011
  • SOCIAL: Posted 150% increase in engagement (Likes, Shares) in 2010; 95% jump in 2011. Social media CTR increased over 200% in 2010; over 100% in 2011
  • E-MAIL: newsletter and loyalty programs doubled Click to Open rates and reduced Churn rate by half from 2011-12
  • WEB: Boosted average daily uniques over 100% from 2010-11. Tripled registration conversions for CONCACAF TV in 2011

 

Major League Baseball Advanced Media/Sports on Earth, LLC, New York, NY - August 2006 to February 2010

Senior Editorial Producer, MLB.com (1/09-2/10) -
Senior Manager, Entertainment (8/06-2/10) -

 

Barnes&Noble.com (www.bn.com), New York, NY - September 1999 to August 2006

Senior Producer -
  • Managed critical consumer elements of Barnes&Noble.com
    • Home Page
    • Bookstore home page and merchandising sections
    • Cross-merch Books, Music and DVD sections
  • Developed and produce special projects and packages:
    • Holiday and seasonal gift guides
    • Search and search engine optimization
    • Video streaming and archival features
  • Advanced prominent site-wide marketing initiatives:
    • Traditional and rich media strategies involving popups, newsletters
    • Develop new technologies for marketing campaigns
  • Maintained affiliated Web sites and corporate micro-sites
  • Oversaw production staff and internal resources
  • Mapped site architecture for current and upcoming content areas
  • Developed original ad management system
  • Converted in-house ad system to DoubleClick network

 

FoxSports.com (www.foxsports.com), New York, NY - May 1998 to September 1999

Lead News Producer/Project Manager (5/99 to 9/99) -
  • Managed daily production staff
  • Created project plans, wireframes, and assigned resources for special sections
  • Coordinated editorial, design and technical departments in the development of new content areas and redesigns
Lead Night Producer (10/98-5/99) -
  • Supervised nighttime editorial/production team
  • Assigned editorial duties, projects and schedules for night production team
Associate Producer (5/98-10/98) -
  • Provided daily updates for assigned sports sections
  • Developed and managed various special projects and packages including a special section on the McGwire-Sosa home run race and the 1998 World Series

 

New Jersey Online, (www.nj.com), Jersey City, NJ - February 1997 to March 1998

Associate Producer, Business Editor -
  • Produced business section, including daily updates, project management, and editing/production development for in-house (The Star Ledger) and original content

 

Business News New Jersey, New Brunswick, NJ - September 1993 to February 1997

Online Editor and Information Products Officer, 5/96-2/97 -
  • Spearheaded design and production of company's first Web site: www.njbiz.com
  • Supervised development of content in new media and CD-ROM products
Staff Researcher, Editorial Assistant, Web site Manager, 12/94-5/96 -
  • Edited and formatted newspaper's content for company's first (but now defunct) Web site (www.bnjol.com)
  • Writer/editor for sections of the paper
Office Manager (Advertising Assistant, Editorial Assistant, Circulation Manager), 9/93-12/94 -
  • Processed advertising and media kits and maintained client database
  • Handled subscription requests and maintained subscriber database
  • Aided in article research
COMPUTER SKILLS
  • CSS, HTML, JavaScript, VB Script, Photoshop, Image Ready and MS Office programs
  • Experience working with XSLT template scripting for use with XML-based platforms
  • Visio, MS Project and various Agile development project-developing tools, software
PUBLISHED
5/96, 5/97 - Edited "New Jersey's Public Companies," BUSINESS News Research, New Brunswick, NJ. First and Second editions.
EDUCATION
1989 to 1993 - Trinity College, Hartford, CT - BA, History. Minor, Russian Studies